. Florists' review [microform]. Floriculture. APBIL 20, 1922 The Florists^ Review 29 ECHOES OF EASTER fiS25E525H525H5H52Sa5E5E525HS25H5HireS2SE52SH52S25E5HS2Sa52S2525E525ES252SH525HSH^^. ST. LOUIS USES TWO PAGES. fuyt' advcrtisi'iiit'iits ;(rc iiol larjic ffiouyh for florists, r\cii in tlic lii},'h- [irif'cd mctr()|i()lit;tii iicwspapiTs. i-'or EastiT flic ti-iidr in St. Louis, on ti'rprisiiij,^ ccjitcr of florists' cooiicrjitivc iuivortisiii";, r;iii a L'li.'iuc s|)r('ii(l in the tlircc l(>!i(lin}i ncwspMiicrs. The total cost (if this advertising^ was .$ wliicli wa
. Florists' review [microform]. Floriculture. APBIL 20, 1922 The Florists^ Review 29 ECHOES OF EASTER fiS25E525H525H5H52Sa5E5E525HS25H5HireS2SE52SH52S25E5HS2Sa52S2525E525ES252SH525HSH^^. ST. LOUIS USES TWO PAGES. fuyt' advcrtisi'iiit'iits ;(rc iiol larjic ffiouyh for florists, r\cii in tlic lii},'h- [irif'cd mctr()|i()lit;tii iicwspapiTs. i-'or EastiT flic ti-iidr in St. Louis, on ti'rprisiiij,^ ccjitcr of florists' cooiicrjitivc iuivortisiii";, r;iii a L'li.'iuc s|)r('ii(l in the tlircc l(>!i(lin}i ncwspMiicrs. The total cost (if this advertising^ was .$ wliicli was home ahoiit ('(iiially hy jfrow rrs anil ri^tailcrs. Kaeli insertion of the 'J |i;i«e ailverf iseiiient cost ;is follows: Kctiiilers juiid (iruwcis paiil ?riini-r' $ 4'M\.i.)i) $ '"> .Stiir .-)«.-).("ill .''.•!!).«(> • Jlobp-Dpniocral 895.^.'i ?t""t:il $2,101.(!(1 «1,S!):!.0(I In addition, about $!;?)() wiis expended for cnts and cdecti-otyjic plates, which v\;is liorne hy the fjidwers. Their shnri' came from the local piihlieity associa- tion, wliicli in St. lionis is supported solely l>y the fjrowers. The retnilers. of whom there were twenty-five, paid aci'cirdiiif; to the .space eacli used. The center third of the two paj^es ad- vertised Kaster flowers in larfjo type, with an approjniati' illnstr;ition. Down eitiier side were arranged two columns of advertisemeiits, each four iiud one- fourth inches wide and varyin<j in depth from an inch and one-fourth to ten and one-half. The firms rejirescnted were: Fred ('. Weher, Browne, A. Waldbart & Sons, ]ts surrounding are the individu;il retailers' wonderful tie uip. This is a trui' spirit of coopera- t ion. CLEVELAND EASTER DISPLAYS. week's issue of The Keview toM of the thousands of persons who visited the greenhouses of the J. M. Gasser Co. Palm Sunday to see the array of Easter stock in full bloom. The same success attendiMl other displays of a similar
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
