. Florists' review [microform]. Floriculture. 14 The Florists' Review Apbil 22, 1920 car barns; the appearance of conductora and motormen, each wearing a carnation, was a constant reminder and incentive to all of that day s street car passengers to buy flowers. Many people who ap- preciate the loneliness of patients in hospitals will want to "mother" them by sending them flowers. The spirit of Mothers' day, once aroused, finds innumerable ways to express itself. One further suggestion, which grew out of war conditions, but which is still of value, is that mothers will also want to se
. Florists' review [microform]. Floriculture. 14 The Florists' Review Apbil 22, 1920 car barns; the appearance of conductora and motormen, each wearing a carnation, was a constant reminder and incentive to all of that day s street car passengers to buy flowers. Many people who ap- preciate the loneliness of patients in hospitals will want to "mother" them by sending them flowers. The spirit of Mothers' day, once aroused, finds innumerable ways to express itself. One further suggestion, which grew out of war conditions, but which is still of value, is that mothers will also want to send flowers to their sons and daughters. Some people on their birth- days like to give presents, as well as receive them; so mothers on their par- ticular day may wish to give particular expression to that motherliness for which their children are so deeply grate- ful. Wide Appeal Brings Wide Publicity. While advertising and the cooperation of members of the trade with each other through the columns of The Eeview have together given Mothers' day a solid foundation, much remains to be done. Because of the spontaneous appeal which Mothers' day makes, much pub- licity can be secured simply as the re- sult of suggestion. The governor of the state or the mayor of the city can be persuaded by a delegation from the florists' club or by suflieiently influen- tial members of the trade to issue a proclamation giving his official sanction to the day. Ministers will give the matter publicity in their churches. Fraternal organizations will spread the idea among their members even farther than they already have. Y. M. C. A.'s will push the movement. Women's clubs, singly and in federations, have a natural interest in the celebration of the holiday. The Congress of Mothers has already endorsed it. So has the Ameri- can Federationist, the official organ of the American Federation of Labor. Means of Advertising. In advertising, newspapers will prob- ably be found the most profitable me- dium. Bu
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
