. Florists' review [microform]. Floriculture. small supply. The popular Christmas greens are affected by the lack of labor and the preconceived idea that trans- portation would be uncertain. Even lines of manufactured accessories are less extensive and diverse than usual because of the influence of war. Opposed to this condition of relatively short supply, which seems to be general in the principal centers, there is a de- mand which, were it not restrained by the scarcity of material, would exceed the greatest previous records. How far prices can be carried upward without causing an injurious


. Florists' review [microform]. Floriculture. small supply. The popular Christmas greens are affected by the lack of labor and the preconceived idea that trans- portation would be uncertain. Even lines of manufactured accessories are less extensive and diverse than usual because of the influence of war. Opposed to this condition of relatively short supply, which seems to be general in the principal centers, there is a de- mand which, were it not restrained by the scarcity of material, would exceed the greatest previous records. How far prices can be carried upward without causing an injurious reaction, no one can say. It probably varies with each florist's clientele. But it is plainly evident that the florist who makes the most out of the big holiday de- mand will be the one who displays the greatest in- genuity, the man who can make his stock go farthest. It will be a great success for the flo- rist who can make attractive arrange- ments with little material—in a word, for the man who can mix art with mer- chandise, thereby increasing the quan- tity. Florists proverbially are resourceful; face to face with necessity they, as a class, rise to the emergency and acquit, themselves with credit to the profession and satisfaction to the public. Fore- warned, as we are this Christmas, won- ders will be accomplished. First of all, of course, reliance must be placed on the supply houses, for baskets, ribbons, ruscus, frieze, greens, etc. With these accessories flowers may be made to go much farther than they do when abundant. When flowers are plentiful many flower stores, especially those catering to the transient trade in the larger cities, sell nothing but cut flowers, loose. These are the ones which will be hard- est put to it to find stock this season. The stores which will show the best records of sales and prof- its will be the ones which habitually do. Please note that these images are extracted from scanned page images that may have been digitally enhanced for rea


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912