. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. The Theory of Advertising By Waller Dill ScollDirector of the Psychological Laboratory ofNorthwestern University$500,000,000 are spent in advertising in theUnited States every year. This vast sum is tevotedto the science of getting results by the use ot printedpaper and type, yet this art is underalood by com-paratively few business men. No more useful,helpful or important treatment of this gigantic sub-ject has yet appeared. The Theory of Adver-tising is not only a handbook used widely
. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. The Theory of Advertising By Waller Dill ScollDirector of the Psychological Laboratory ofNorthwestern University$500,000,000 are spent in advertising in theUnited States every year. This vast sum is tevotedto the science of getting results by the use ot printedpaper and type, yet this art is underalood by com-paratively few business men. No more useful,helpful or important treatment of this gigantic sub-ject has yet appeared. The Theory of Adver-tising is not only a handbook used widely by ad-vertisers, but it has been adopted as a text-book inthe course on advertising in Swarthmore College asthe most adequate, trustworthy and, at the sametime, readable work. Bound in half leather, pro-fusely illustrated. Price postpaid, $ Increasing HumanEfficiency in Business By Waller Dill Scott This book is of such a nature that themanager of any business, and particularlyof a retail store, will derive a great deal ofgood from it. One chapter alone entitledPersonal Relationship with Workers asa Basis for Creating Loyally should beread by every me chant. 350 pages,bound in vellum ce luxe cloth. Pricepostpaid, $
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Keywords: ., bookcentury1900, bookdecade1910, bookidkoesterschoo, bookyear1913
