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Canadian foundryman (1917) . ertising, so that every pic-ture tells a story of interest to the readers in thatparticular industry. It keeps us hustling to dig upthese pictures, and to get photos of the right kind,but that makes the sort ol publicity that gets theinterest of the reader, because the ad. talks to himin his own language. Our advertising is adapted to meet the conditionof each industry. Our products also are top variedto permit of comment upon each; but the value ofthe trade journal is clearly illustrated again in out-advertising in the coal mining industry. Seven yearsago we used
Canadian foundryman (1917) . ertising, so that every pic-ture tells a story of interest to the readers in thatparticular industry. It keeps us hustling to dig upthese pictures, and to get photos of the right kind,but that makes the sort ol publicity that gets theinterest of the reader, because the ad. talks to himin his own language. Our advertising is adapted to meet the conditionof each industry. Our products also are top variedto permit of comment upon each; but the value ofthe trade journal is clearly illustrated again in out-advertising in the coal mining industry. Seven yearsago we used card space, with an occasional half-pagesplurge, yet the volume ol business received wassatisfactorv to our house. Advertising Manager, The Link-Belt Company, Chicago Canadian Foundryman and Metal Industry News 143-153 UNIVERSITY AVENUE - - - TORONTO, CANADA Also at Montreal, Winnipeg, New York, Chicago, Boston, Cleveland and London 1 *ssssssssss^^ CANADIAN FOUNDKYMA\ Down GoesCost ofMelting MONARCH-ROCKWELLDOUBLE •CHAMBER. OIL-GAS MONARCH-ROCKWELLSIMPLEX
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Keywords: ., boo, bookcentury1900, bookdecade1910, bookidcanfoundryman1917toro