. American bee journal. Bee culture; Bees. Aug-. 3, 1899. AMERICAN BEE JOURNAL 489 least suspected by the unfortunate man who is making the mistake. Some merchants have failed from employing- cheap, inefficient help, under the mistaken idea that tliey were practicing economy. Others have greatly assisted their success by an opposite course. Some have failed from a lack of advertising of the right kind. Others have suc- ceeded because of their excellent advertising methods. Others have failed because they did not keep up with the times. Their methods were all right for 30 years ago. but not app
. American bee journal. Bee culture; Bees. Aug-. 3, 1899. AMERICAN BEE JOURNAL 489 least suspected by the unfortunate man who is making the mistake. Some merchants have failed from employing- cheap, inefficient help, under the mistaken idea that tliey were practicing economy. Others have greatly assisted their success by an opposite course. Some have failed from a lack of advertising of the right kind. Others have suc- ceeded because of their excellent advertising methods. Others have failed because they did not keep up with the times. Their methods were all right for 30 years ago. but not appropriate for this age of steam and electricity. The time was when a man could sit in his office and wait for business to come to him. That daj' has past. Now he must go after the business—and hustle, too, while he is about it. A new merchant comes into a town where the mer- chants are of the old class ; he renovates the store from top to bottom, outside and inside ; uses paper and paint and plate glass; makes a handsome display in his windows; changes this display quite often ; puts in a telephone ; has a nice delivery wagon ; uses column after column, perhaps page after page, in the local paper ; in short, leaves no stone unturned to boom his business ; if his other methods of business are correct, he gets the trade, and men who have been in business for years, but have been in a rut, so to speak, will go down—if anybody goes down. I was quite interested in the way that Mr. Davenport sold his honey at a good price by advertising it in the local papers. This is an illustration of the advantages that may be gained by catching the spirit of the times. A merchant in a small town would find his dollars well spent if he would make a visit to the stores in some large city—simply that he might catch the spirit of the times. I do not mean that he could profitably put into practice all of the methods that he would see, but what he would see would help him to get out of a rut and i
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Keywords: ., bo, bookcentury1800, bookdecade1860, booksubjectbees, bookyear1861
