. California country journal. Agriculture -- California. -t-iji. our olives? The olive industry has flourished in Europe for all time, and in the L,atin countries it is the poor man's meat. It is part of his daily diet, and the oil takes the place filled with us by hog's lard in cooking. Knowing the popularity of this fruit in Europe, there is no reason why it shotild not be ecjually popular in our own countrv, throughout whicli so many Latins are scattered, and who know so well tlie virtues it possesses as food and niediciup. Hut our olive growers have sev- eral (lifirculties to contend agaiu
. California country journal. Agriculture -- California. -t-iji. our olives? The olive industry has flourished in Europe for all time, and in the L,atin countries it is the poor man's meat. It is part of his daily diet, and the oil takes the place filled with us by hog's lard in cooking. Knowing the popularity of this fruit in Europe, there is no reason why it shotild not be ecjually popular in our own countrv, throughout whicli so many Latins are scattered, and who know so well tlie virtues it possesses as food and niediciup. Hut our olive growers have sev- eral (lifirculties to contend agaiu-t, a food. The prejudice against the olive both in the form of pickles and oil has got to be overcome and the people taught that it is a healthful, pleasant and proper article of food. This will rec^uire time and united effort on the part of the growers. A second difficulty to be overcome is the fraudulent practice of selling spurious oils, , lard and nut oil, and at prices for which it is impossible to produce the genuine article. The users of olive oil should be m.'ide to know that they are be- ing swindled and their health en- dangered by these fraudulent prac- ket them individually, he made a failure Tiiere was no uniformity of quality, and no means of easily reaching the consuming public. The establishment of central cream- eries, great wineries and canneries and driers. The adoption of a sys- tem of grading and selling the goods under the brand of a great estab- lishment, have given the consumers a guarantee of quality and made a steady deniaiid. Our olive men have got to organ- ize. Their fruit must be worked up at great central establishments, and put up under their brand with i. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original San Jose, Calif.
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