. Florists' review [microform]. Floriculture. 68 The Florists' Review Fdbruart 19, 1920 RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING ST. VALENTINE'S DAY ADS. While retailers did not generally do so much advertising for St. Valentine's day this year as previously, because the natural demand took all available flow- ers without more call being created, yet some efforts were made of a strikingly successful nature. As novel a form of newspaper adver- tisement as could be devised was that of Mrs. Lord's Flower Room, at Topcka, Kan. An ad for a previous St. Valen- tine 's day used
. Florists' review [microform]. Floriculture. 68 The Florists' Review Fdbruart 19, 1920 RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING ST. VALENTINE'S DAY ADS. While retailers did not generally do so much advertising for St. Valentine's day this year as previously, because the natural demand took all available flow- ers without more call being created, yet some efforts were made of a strikingly successful nature. As novel a form of newspaper adver- tisement as could be devised was that of Mrs. Lord's Flower Room, at Topcka, Kan. An ad for a previous St. Valen- tine 's day used by Mrs. Lord appeared on the front page of The Review Febru- ary 5, illustrating the article, "Develop Day of Heart ; Using eight inches across four columns, Mrs. Lord reproduced the i)age from The Review in the Topeka Daily Capital February 13, with the note that she was better prepared for the day's business than before. The unusual appearance of the advertisement made it especially strik- ing to the eye and gained notice from the greater share of tiie readers. Window displays were used to good advantage. In Baltimore, Samuel Feast & Sons showed a valentine poster painted in oils, an original idea that bearing flowers. The large size of one or two made the window quite conspicu- ous and the novel valentines evidently proved popular, for the windows were bare when night came. GROWN INTO NEW QUARTERS. Steady, solid growth has characterized the business of George A. Souster, Elgin, 111., through all its forty years of de- velopment. Recently Mr. Souster moved into a new store of larger proportions than any he had occupied before. The accompanying illustration shows the at- tractive interior, with the show case and refrigerator furnished by the A. L, Ran- dall Co., Chicago. While Mr. Souster continues to give the store the benefit of his experience, the active workers at present are his two daughters. Miss Souster and Mrs. Hamilton, and his son- in-law, Mr.
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
