. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 739 There is much that can be done in making up magnolia and oak leaf wreaths and other special badge designs that take so much time later on. when even the minutes are so valuable. Everyone in the trade should con- cern himself with the publicity cam- paign. In the various cities and large communities, where the trade have gotten together for local advertising for special days, results have been, in a number of instances, surprisingly good, showing direct benefits greatly in excess of
. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 739 There is much that can be done in making up magnolia and oak leaf wreaths and other special badge designs that take so much time later on. when even the minutes are so valuable. Everyone in the trade should con- cern himself with the publicity cam- paign. In the various cities and large communities, where the trade have gotten together for local advertising for special days, results have been, in a number of instances, surprisingly good, showing direct benefits greatly in excess of the investment. The na- tional campaign, if backed up in this way by all the trade, would show even greater results. Let everyone con- tribute nationally and back up the movement locally by using the electros, literature and window signs that cost so little and promise so much. -Do not forget the F. T. D. There is a gold mine in it for every one who ties up to and exploits the work of this organi- zation. Spring Specials. Spring, with its holidays, Easter, Mothers' day and the Memorial of May 30, which events give a wonderful im- petus to the business for the time being, extends for a period of three months, in which the days and weeks bet%veen must needs be lived through, when rents fall due, salaries have to be paid, and a hundred and one other expenses have to be met. Of course, there is the inevitable mortuary demand, which is really the backbone of the business, and furnishes half the work, and for many nearly all. To keep things moving, and to at all limes stimulate the demand, there must needs be extra attractions, not that something new is to be shown each week, as that would be almost impos- sible, but all the old familiar and popu- lar flowers, which as they arrive in their season, appear new. can be made very attractive and presented in some novel way that is sure to be noticed, commented on and talked about. A special of Killarney i-oses in small vase or tumbler bas
Size: 1389px × 1799px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
