. Florists' review [microform]. Floriculture. BEST SERVICE A. W. Smith Co. FLORISTS -^ iui%?NG. Pittsburgh. Pa. LiBQEST Floral Establishment in Amxbioa Established 1874—Incorporated 1909 Members F. T. D. LEBANON, PA. .T. F. VAVROUS SONS Orders for central Penna. handled with promptness. Members Florists' Telegraph Delivery Ass'n. EVENDEN BROS. Slfp^l^^^f^J^a. Williamsport, Pa. Erie, Pa. Charles G. Offerle 2408 Poplar Street Bell Phone 110-J PITTSTON, PA. MARTHA HUNTLEY HOUSER Member of F. T. D. 8 Williams Street to assure the success of your advertising is to determine upon an appropriation— t
. Florists' review [microform]. Floriculture. BEST SERVICE A. W. Smith Co. FLORISTS -^ iui%?NG. Pittsburgh. Pa. LiBQEST Floral Establishment in Amxbioa Established 1874—Incorporated 1909 Members F. T. D. LEBANON, PA. .T. F. VAVROUS SONS Orders for central Penna. handled with promptness. Members Florists' Telegraph Delivery Ass'n. EVENDEN BROS. Slfp^l^^^f^J^a. Williamsport, Pa. Erie, Pa. Charles G. Offerle 2408 Poplar Street Bell Phone 110-J PITTSTON, PA. MARTHA HUNTLEY HOUSER Member of F. T. D. 8 Williams Street to assure the success of your advertising is to determine upon an appropriation— the amount which your business can legitimately afford to invest, not spend, annually. Bear in mind that correct ad- vertising is based on fundamental prin- ciples. One such principle is that it should tend to reduce both the prices whifh you charge and your own cost of doing business. Let me illustrate by a specific exam- ple. A certain manufacturer of auto- mobiles had an annual output of 3,000 cars. Allowing $.50 per car for adver- tising, including this, of course, in his costs, gave him an annual appropriation of $L50,000. This appropriation invested in advertising created a reputation for this oar and consequently a greater de- mand than this production could satisfy. The following year this manufacturer, by enlarging his output to 6,000 cars, was able to so reduce production costs as to sell a better car to the consumer at a somewhat lower price. The manufac- turer's profit per car remained the Flowers The Best at the Lowest. Member F. T. D. The largest popular priced house in Philadelphia. F. M. ROSS Send orders to 136 So. 52nd Street, Philadelphia other stores 13 So. 60th St., 212 E. Girard A v. PHILADELPHIA Klorists not members of the F. T. D. will pleaiie send cash with orderi. PHILADELPHIA Germantown and Chestnut Hill Orders carefully filled in first-class style and on time WILLIAM BERGER'S SONS 5622 Germantown Philsdelphia, Pa. Jo Jo iakrmelFs $m$ The fine
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
