. Florists' review [microform]. Floriculture. ^y^y^f^^^^ JT'^^ ^^^ • ~f^^^ '^^..V" g^^•^ !.. * ^^ '/l^ >Jr^ 1^' -I'^M*^^!Pff,'yJh"-!'9 * '; M-? r. '."r^y-j;'^' y ^r-^-.^.» ? jm 'anMAWn.' ^l^:> E'^B^i^-'^i Never have all the Florists, Seedsmen and Nurserymen of America had greater cause than today for Thanksgiving THIS year the autumn cele- bration instituted by the Pilgrim Fathers to give thanks for the abundance of the season carries a real and sincere meaning for the florists', seed and nurs- ery trades. A year ago the florists received larger re- turns than ever b
. Florists' review [microform]. Floriculture. ^y^y^f^^^^ JT'^^ ^^^ • ~f^^^ '^^..V" g^^•^ !.. * ^^ '/l^ >Jr^ 1^' -I'^M*^^!Pff,'yJh"-!'9 * '; M-? r. '."r^y-j;'^' y ^r-^-.^.» ? jm 'anMAWn.' ^l^:> E'^B^i^-'^i Never have all the Florists, Seedsmen and Nurserymen of America had greater cause than today for Thanksgiving THIS year the autumn cele- bration instituted by the Pilgrim Fathers to give thanks for the abundance of the season carries a real and sincere meaning for the florists', seed and nurs- ery trades. A year ago the florists received larger re- turns than ever before, but the chief cause of that prosperity, the influenza epidemic, had a saddening rather than an elating influence. This season there is no such bitter taste in the cup of rejoicing. The demand which is felt so strongly this year is the result of the public's desire to spend for flow- ers some of the money which it possesses in greater amount than ever before. For this inclination to add to the trade's coffers there is no reason for aught save rejoicing unalloyed. Not only is it not dependent on some abnormal occurrence, which is to be deplored rather than welcomed, but it represents a real growth in the public's use and desire of this trade's products. In such steady and constant increase there is strength and indication of continued progress, which are as much causes for thanksgiving as the tangible financial gains from such prosperity. Trade Growth. Without the shadow of doubt, flo- rists have greater reason for satisfac- tion in the growth made by the trade in the course of the last year than in the pecuniary reward they may have derived in that period. Whereas the latter are temporary returns, the former represents an investment that is permanent and will itself be productive, giving greater yields as time passes. One of the phases in trade growth during the year has been the increase of coop- erative effort in pixblicity. The progress is to be cred- ited under t
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
