Canadian printer & publisher . Mech. Ad. C.$ Inch3,2012,7«42, $ $2, $ 12, Page62 484864 222 $ Display Advertising Cost Journal-Chronicle—4 months, Ad Composition $ 768. 78 Mechanical Cost 2, Total Mechanical Cost 3,7d6 . 11 Editorial, $; D. Exp., $ Total Cost ....*. 82 Pages, 222. 20 1 K 1 X T K K A N D P V 15 L I S TI K R. You will note by the above table that the display advertisingin 1919 cost an inch. The cost per inch for th
Canadian printer & publisher . Mech. Ad. C.$ Inch3,2012,7«42, $ $2, $ 12, Page62 484864 222 $ Display Advertising Cost Journal-Chronicle—4 months, Ad Composition $ 768. 78 Mechanical Cost 2, Total Mechanical Cost 3,7d6 . 11 Editorial, $; D. Exp., $ Total Cost ....*. 82 Pages, 222. 20 1 K 1 X T K K A N D P V 15 L I S TI K R. You will note by the above table that the display advertisingin 1919 cost an inch. The cost per inch for the firstfour months of 1920 is an inch. This cost has been ma-terially reduced by the fact that we carried 12,191 inches ofdisplay advertising during that period, as against 6,000 inchesduring the same period in 1919. Watch the Page Costs The page cost of your newspaper is an important thing toknow, for without such knowledge a publisher is prone to add ontwo or four pages to his regular edition, thinking the increased. E. K. SAYLESManager C. W. N. A. volume of advertising means increased profits. As a matterof fact it too frequently happens that the added revenue doesnot cover the additional cost, to say nothing of a profit. In 1918 our page cost was $; in 1919 it was $ andfor the first four months of 1920 the cost was $ TheNorthfield, Minn., News, which operates the Standard , had a page cost in 1919 of $ and for the firstthree months of this year had a cost of $ AnotherMinnesota paper with 1,000 circulation has a page cost for 1920of over $ as contrasted with $ in 1917 and $ 1919. An Iowa daily with 2,100 circulation has a page costso far this year of $ and an advertising cost of aninch. Comparing 1919 and 1920 For the sake of comparisons we will take the first four monthsof 1919 and corresponding months of 1920 and we find the fol-lowing page costs by departments: 1919 1920 Editorial $ $ 3. 85 D
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Keywords: ., bookcentury1900, bookdecade1920, booksubjectprinting, bookyear192
