How we advertised America; the first telling of the amazing story of the Committee on public information that carried the gospel of Americanism to every corner of the globe . ve the right to go through the Signal Corpsphotographs, selecting such as were suitable for publicexhibition. The contention was granted by SecretaryBaker, and the Committee on Public Information wasrecognized by the War Department as the one authorizedmedium for the distribution of Signal Corps photographs,still pictures as well as movies. All of which seemed encouraging enough until Investi-gation developed the sad news


How we advertised America; the first telling of the amazing story of the Committee on public information that carried the gospel of Americanism to every corner of the globe . ve the right to go through the Signal Corpsphotographs, selecting such as were suitable for publicexhibition. The contention was granted by SecretaryBaker, and the Committee on Public Information wasrecognized by the War Department as the one authorizedmedium for the distribution of Signal Corps photographs,still pictures as well as movies. All of which seemed encouraging enough until Investi-gation developed the sad news that the PhotographicSection of the Signal Corps was a hope rather than a after film matters for the Committee at the timewere Kendall Banning, formerly editor of System, andMr. Lawrence E. Rubel, a young Cliicago business man,both of the temperament that found inaction two made a survey of the photographers of the UnitedStates, motion and still, and urged selections upon theSignal Corps until an adequate force had been assembledfor duty at home and abroad. Mr. Banning accepted acommission as major in the army, and as the distribution 118. I III Charles Dana Gibson L. E. RUBEL THE BATTLE OF THE FH^MS of still pictures occupied Mr. Rubels full time, the motion-picture end was turned over to Mr. Louis B. Mack, aChicago lawyer, and Mr. Walter Niebuhr, both routine, as finally worked out, was as follows: Thenegatives of still and motion pictures taken in France andin the United States by the uniformed photographers ofthe Signal Corps were delivered, undeveloped, to the Chiefof Staff for transmission to the War College material was combed and such part as was decidedto be proper for public exhibition was then turned over tothe Committee on Public Information in the form ofduplicate negatives. The Committee, out of its own funds,made prints from these negatives. Our first hope was to avoid all appearance of competitionwith the


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Keywords: ., bookcentury1900, bookdecade1920, bookpublishernewyo, bookyear1920