History of American textiles : with kindred and auxiliary industries (illustrated) . e medium of thetrade publications and to the great buyingpublic through the medium of printed ad-vertisements and their Radiaknit electri-cally illuminated signs. Such is their confi-dence in their goods that they have no fear,metaphorically speaking, of shouting theirwares from the housetops, which, it will beadmitted, is a praisew^orthy business virtue. The Banner people have their mills inBrooklyn, with ideal shipping facilities andeasy accessibility for labor. Their 250employees in the great Brooklyn mills
History of American textiles : with kindred and auxiliary industries (illustrated) . e medium of thetrade publications and to the great buyingpublic through the medium of printed ad-vertisements and their Radiaknit electri-cally illuminated signs. Such is their confi-dence in their goods that they have no fear,metaphorically speaking, of shouting theirwares from the housetops, which, it will beadmitted, is a praisew^orthy business virtue. The Banner people have their mills inBrooklyn, with ideal shipping facilities andeasy accessibility for labor. Their 250employees in the great Brooklyn mills rep-resent many nationalities, and are selectedwith the most painstaking care, as befits anorganization that has adopted for its trade-mark, The Banner Leads. The foundersof the Banner Silk Knitting Company wereMessrs. Edmund Fain, president; LouisKlausner, secretary; and Emanuel Goldstein,treasurer. They are surrounded by a ca-pable corps of willing workers in the NewYorl: headquarters. The Company hasbranch offices in various European centers. 152 HISTORY OF AMERICAN Plant of Banner Silk Knitting Mills, Inc. HISTORY OF AMERICAN TEXTILES. KAUMAGRAPH CO. A TRADEMARK VISION THAT CAME TRUE To found a business on the sales possibili-ties of ten or fifteen years hence, indicates avision which not every business house canboast of. And to realize that vision to itsfullest extent, is indeed a praiseworthy cir-cumstance. Back in 1 903, when goods were goods andsilks were silks; back in the days when thelet the buyer beware policy of merchandis-ing prevailed, and the manufacturer didntgive a hoot whether the ultimate consumerknew^ him or not; back in the days when youran your own chances of getting cheatedwhen you bought a suit of clothes, a companywas formed by a group of men who knewthat some day not far distant these unsatis-factory merchandising conditions would givew^ay to a more broadly conceived policyw^herein the manufacturer would figurativelyshake hands with the co
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Keywords: ., bookcentury1900, bookdecade1920, booksubjecttextile, bookyear1922
