. The American florist : a weekly journal for the trade. Floriculture; Florists. 766 The American Florist. April 26, in the way of being; a source of knowl- edge and information, but they are one of the greatest advertising mediums we have for the flower business. The publicity committees that are work- ing in the different cities are doing all they can, and mighty good work too, to bring the flower business before the public. But the flower shows are infinitely more lasting and more far- reaching in their effects than ordinary advertising. By this I do not wish to convey the idea that I do no
. The American florist : a weekly journal for the trade. Floriculture; Florists. 766 The American Florist. April 26, in the way of being; a source of knowl- edge and information, but they are one of the greatest advertising mediums we have for the flower business. The publicity committees that are work- ing in the different cities are doing all they can, and mighty good work too, to bring the flower business before the public. But the flower shows are infinitely more lasting and more far- reaching in their effects than ordinary advertising. By this I do not wish to convey the idea that I do not think advertising pays, as I am a very firm believer in advertising. But for that reason, if no other, these shows should have your firm and hearty support, and your individual attendance when- ever it is at all possible. This may be digressing from the subject somewhat, but I hardly think so, as these are points every florist, whether he is a grower, retailer or middleman should consider. Don't be afraid to leave home now and then to see what the other fellow is doing. .Many a grower finds at the end of his year that he has come out with little or no profit, owing sometimes to his staying at home entirely too much and not understanding how properly to market his stock or to get it into the best possible shape for marketing. Then, too, often a grower does not know just where he is making or los- ing money, owing to the fact of his not keeping accurate records as to production per plant or per square foot. Then sometimes a greenhouse is run in connection with another en- terprise and not kept separate, only in a superficial way, a way that is more harmful than helpful. Accu- rate accounting, even if it does take a little more time and expense, is bound to pay in the end. Every year the competition in the flower business becomes keener and the supply larger, which makes it necessary to grow the stock and mar- ket it in the best possible manner. Having succeeded in growing fine,
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
