. Florists' review [microform]. Floriculture. RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING FOR THE GIRL GRADUATE. riio ''sweet girl graduate'' in June will sluue the s]iotlJght with the bride and graduation is almost as important in her young life as is marriage to her older sister. AVhen she stej)S forwaril to receive her diploma she will be wear- ing a new gown witli a corsage or will cany a iMiiKpict. Whether the corsage or Ipou'pict is a gift or a jturcliase, it repicsents a sale by a tlorist. Whili' the autliorities in many cities anil towns have placed a ban on flowers
. Florists' review [microform]. Floriculture. RETAIL STORE MANAGEMENT WHAT THE LEADERS IN THE TRADE ARE DOING FOR THE GIRL GRADUATE. riio ''sweet girl graduate'' in June will sluue the s]iotlJght with the bride and graduation is almost as important in her young life as is marriage to her older sister. AVhen she stej)S forwaril to receive her diploma she will be wear- ing a new gown witli a corsage or will cany a iMiiKpict. Whether the corsage or Ipou'pict is a gift or a jturcliase, it repicsents a sale by a tlorist. Whili' the autliorities in many cities anil towns have placed a ban on flowers at jiulilii- school graduations, in others there? arc girls' schools or coeducational iustitutidiis which still ])ermit the girl graduates to wear or carry bou(juets. The wis(> retailer will find out when and where schools of this cliaracter will hold graduation exercises. When the day is near he will put in his window a lew of the class pennants and bouquets tied with the class color,-;—all classes have jiennants and colors—and suggest tliat llowers make ajtpropriatc gradua- tion j)resents and that his store is the place to buy them. Of course tliis suggestion is unnece> sary to a great many florists, who an nually reap a rich harvest from gradua- tions. Tliey, many years ago, realized the )Mi'..;sil>ilities for luisiness at gradua- tion time and have made the most of them. Elaborate window disjdays are madt showing the bouquets and cor sages for girl graduates. ibit many retailers are <nerlooking tliis ( li;mce for sales and, witli a little effort, might increase their business in this wav. INDIVIDUALIZING CIRCULARS, Tile sales manag«M- of a cojicern doing a nation-wide liusincss several years ago cnnceivcd the idea of "individualiz ing'' tlie he sent to customers of his lirm. To do this lie signeil his name with green ink. In time lie b(H-ame known to tne men wlio received his let ters as "the man who uses green ink.'" Communications
Size: 1887px × 1324px
Photo credit: © Library Book Collection / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
