. Atlanta, yesterday, today and tomorrow. ld be produced by scien-tific means. Then what a transformation waswrought! AVhat this discovery meant to the South stag-gers the imagination. It meant far more thanadded personal comfort. It meant such develop-ment along the lines of productiveness as no onehad deemed possible, and which would havebeen utterly out of the question but for this cool-ing substance. It meant that melons and berriesand fruits, so well adapted to the South, couldbe raised in unlimited quantities and then couldbe transported, without loss of quality, to thegreat markets of t


. Atlanta, yesterday, today and tomorrow. ld be produced by scien-tific means. Then what a transformation waswrought! AVhat this discovery meant to the South stag-gers the imagination. It meant far more thanadded personal comfort. It meant such develop-ment along the lines of productiveness as no onehad deemed possible, and which would havebeen utterly out of the question but for this cool-ing substance. It meant that melons and berriesand fruits, so well adapted to the South, couldbe raised in unlimited quantities and then couldbe transported, without loss of quality, to thegreat markets of the world. It meant the samething for dairy products and perishable thingsof every kind and character, and thus a new eraof boundless opportunity was opened to theSouth. It had, indeed, developed a commoditythat was superior to the natural ice, as time wasto prove. In the first place, the manufacturedice could be turned out in unlimited quantities,hence the supply was not contingent upon thelength of winter or the frequency with which the. .ScV* INDUSTRY AT ITS BEST 273 thermometer Mt the zero mark. Moreover, itpossessed the advantage of uniformity and ofpurity. There is a tremendous difference be-tween depending upon the natural water of lakesand rivers for ones ice supply, and getting itfrom a concern that produces it from distilledwater that is absolutely pure. Jack Frost nolonger is able to compete with Mr. Scientist inthis field. Though young, compared to many Southernenterprises, tH6^vdee-J,iidustry has attained tre-mendous propior^ioiis, ;^lf^ip w^here is there morepronounced evidence ^ofthi^^han in Atlanta, thehome of the Atlantic Ice Company—in whichorganization the ice. jnanufactiiring industry findsits greatest single unit of productive is an ^enterprise eniploying from three tofive thousand operatives^ distributed amongthirty-four plants located in twenty-one Southerncities; a vast enterprise delivering five centsworth of ice to the humble cottage of


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Keywords: ., bookcentury1900, bookdecade1920, bookidatlantayeste, bookyear1922