Marketing (September-December 1908 & January-December 1909) . your proposition is good it pays to spread your-self a little. Do not sacrifice the sense and readability of yourad. for brevitys sake! That looks good to me. Business men and ad-writersalike hear some such statement applied to advertising prettyregularly. But youll readily admit that all advertising shouldbe judged from the viewpoint of the people whom it is meantto impress. My ideas as an ad-writer must be subservient, ina degree at least, to the subconscious conception the majorityof my readers entertain regarding advertising. If
Marketing (September-December 1908 & January-December 1909) . your proposition is good it pays to spread your-self a little. Do not sacrifice the sense and readability of yourad. for brevitys sake! That looks good to me. Business men and ad-writersalike hear some such statement applied to advertising prettyregularly. But youll readily admit that all advertising shouldbe judged from the viewpoint of the people whom it is meantto impress. My ideas as an ad-writer must be subservient, ina degree at least, to the subconscious conception the majorityof my readers entertain regarding advertising. If my propo- Oct., 1908 Economic Advertising 33 sition does not attract and hold their interest, however muchthe printed word might please me personally, it is faulty in con-struction and ineffective as advertising matter. Will it lookgood to the general public? is the question. Whether it pleasesmy friends or not is a matter of indifference to me. How many people to-day are capable of appreciating allthe beauty of one of Turners landscapes? And we have been.
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