Moving Picture News (1911) . conception, and for the reproduction of the developedidea, which place centralizes in the- so-called moving pictureplant. Then there must be attendants to aid in the develop-ment of the said idea, which we will individualize as stockcompany and director. But before any work can be done byany of the aforesaid institutions there must be conceivednot one idea only, but hundreds and thousands of ideas fol-lowing in the wake of each other. And again before thereis any attempt made at the conception of an idea, the qualityand kind that that idea is going to be must be de
Moving Picture News (1911) . conception, and for the reproduction of the developedidea, which place centralizes in the- so-called moving pictureplant. Then there must be attendants to aid in the develop-ment of the said idea, which we will individualize as stockcompany and director. But before any work can be done byany of the aforesaid institutions there must be conceivednot one idea only, but hundreds and thousands of ideas fol-lowing in the wake of each other. And again before thereis any attempt made at the conception of an idea, the qualityand kind that that idea is going to be must be decided upon. It is to the quality and kind of ideas conceived and de-veloped by the Yankee Film Co. that I want to draw myreaders attention. Without a beginning there can be noend. Without an ideal that is constantly shifting itself inadvance of the pursuer, there can be no high altitude at-tained in the atmosphere of progression. It has been myimpression through what I have gathered in conversation THE MOVING PICTURE NEWS 13. WOMAN INSHAVOGUE FOR THE WEARING OF THE GREEN vith the firm, and observation of work done, that the Yankeei-^ilm Co. has its ideal set in the stars, and that there will beere long some startling developments along moving picturelines come from their studio. The Yankee Film Co. is as yet in its infancy, having hadbut two years travel on the stoney road to success, but inthat time the gigantic baby has made marvelous strides alongthe way of progression. It is a very creditable fact that i\ and Mr. Bernstein have been for some time endeavor-ing to institute a reform in the way of partially eliminatingthe irksome quality of melodrama from the moving picture,by intensifying and dignifying the human interest of the story, and by accentuating its moral. The public has longsince grown tired of melodrama, and the Yankee film peoplehave gotten wise to the fact. To eliminate melodramaentirely with one fell swoop would be as unwise as to plungean overheated
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectmotionpictures, booky
