. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . riation isnot large enough to cover the cost. Use typewhich is made primarily to imitate handletter-ing. The Packard series, shown in the E. R. Black-mer advertisement, is one of the best type imita-tions of handlettering. Ive often had advertisersask for some of that hand-drawn type, w^henthey meant the Packard series. Another series which resembles handletteringvery closely is the Tabard series, an exhibit ofw^hich is show
. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . riation isnot large enough to cover the cost. Use typewhich is made primarily to imitate handletter-ing. The Packard series, shown in the E. R. Black-mer advertisement, is one of the best type imita-tions of handlettering. Ive often had advertisersask for some of that hand-drawn type, w^henthey meant the Packard series. Another series which resembles handletteringvery closely is the Tabard series, an exhibit ofw^hich is shown by the Gano-Downs advertisement. The Kennerly and Cloister Old Style series areother good substitutes for handlettering. Get a dainty souvenir bottle ofCpar/um The true odor of lilacsbloom, the perfume ofold gardens and child-hoods tender most delicate, un-obstrusive and fashionable of , toilet \(^ater, sachet powder, talcum,cold cream, massage cream and face po^x^ the follo^^ing coupon with 15c to yourdruggist or department, and asouvenir bottle of Lilas de Rigaud will be sentyou by Rigaud of Mary Garden Kindly send me a- souvenir bottle of Lilas de Rigaud Perfume andIxxikletentitled Personality in Perfume. Name- Addres3 - - Dty State (Your dealer will send this coupon to George Borgfeldt )sical
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Keywords: ., bookcentury1900, bookdecade1910, bookidtypo, bookpublishernewyork
