. Canadian forest industries January-June 1921. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. 62 CANADA LUMBERMAN March 1, 1931 The Home Lumber Comp^iny—Specialties iir^ PEAKING of specialties," Avrites the manager of a big ^ pass the opportunity to suggest that this field be urge ^ any time to take on a desirable specialty, and we alway to this policy has already shown some good results, and we a business a little more distinctive than the other fellow'; And speaking of specialties, is our addition, how about special- ties built of wo
. Canadian forest industries January-June 1921. Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries. 62 CANADA LUMBERMAN March 1, 1931 The Home Lumber Comp^iny—Specialties iir^ PEAKING of specialties," Avrites the manager of a big ^ pass the opportunity to suggest that this field be urge ^ any time to take on a desirable specialty, and we alway to this policy has already shown some good results, and we a business a little more distinctive than the other fellow'; And speaking of specialties, is our addition, how about special- ties built of wood, in your own yard? The kimberman of today has admitted in chorus that the time has come to sell not boards, but complete homes. Why should the complete home be more desirable to sell than the complete hundred and one other articles that go about the home and the farm Why not take the short lengths, and the wood ends, and the scraps that accumulate around your place of business and make them into things that are salable at a glance? Why not cut up your crook- ed stock, thrown in the back of the bin or out in the driveway, and construct IDEAS? Would not a brooder, or a hog-pen, or a wagon bed present the idea of desirability of possession much more completely than the scraps of lumber? You want the customer to buy your lumber—why not put the lumber in such shape that he WANTS TO BUY IT _ A writer in a lumber journal, a man who described himself as a "tenant farmer," said recently that "I for one wish for the day to _ come when I can spend my time farming, and when the business of making the articles I need to assist me will be conducted by the local lumber ; , i . i. ' "Twenty times more is sold through the eye than through the spoken word," was the saying brought up at a recent lumber con- vention, and twenty or a hundred times better is the chance of the lumberman today to sell articles that can be seen, rather than articles that must b
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