The principles of advertising arrangement . n entire chapter that attracts the eye, is there upon the pictorial as related to not? The second thing then advertising. I find that in Eu- that attracts the eye is odd ropean countries the naturalis- shapes. Whenever I changethe general scheme or form ofmy set up, I bid for a look, andif I dont use that method in-discriminately, then I am allright. If I use it immoderatelyI am all wrong. tic pictorial is much less essen-tial to an understanding ofwords than with us. This isevidence of the picture bookage of our intelligence. I want to have you see
The principles of advertising arrangement . n entire chapter that attracts the eye, is there upon the pictorial as related to not? The second thing then advertising. I find that in Eu- that attracts the eye is odd ropean countries the naturalis- shapes. Whenever I changethe general scheme or form ofmy set up, I bid for a look, andif I dont use that method in-discriminately, then I am allright. If I use it immoderatelyI am all wrong. tic pictorial is much less essen-tial to an understanding ofwords than with us. This isevidence of the picture bookage of our intelligence. I want to have you see whetherthere is always greater attrac- )IDS 38 QCCK J 0)12] [ 3Q00IDC unoB tion in the pictorial cut, orwhether the straight column,the well arranged mass, attractsthe attention just as quickly insome instances. Does it seem tomake any difference in the ar-rangement of the page? Ifpictures draw attention they be-come a factorin balanced ar-r a n g e m e n t,whether theyhelp the adver-tisement or not,so far as its effi-ciency is Unique and pe-culiar decorat-ive matter ormaterial, Ithink, alsocounts. I meanthe border, theornaments andthe like. Yousee such thingsquicklyenough, butusually youdont meet them Outpvit LimitedWithout HigK Prictf The Howard Watch M: JohnMuirS(aOdd Lots Of SlocU
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912
