. Electric railway journal . LADY, Lady, shopping—Rather late youre stopping!Cant you get your shopping doneTill the evenings well begun? Lady, Lady, hunting Half a yard of bunting— Cant you search that bargain store Twixt the hours of ten and four? April 30, 1921 Electric Railway Journal 817 More of Londons Merchandising Picture Talks Attractive Colored Posters Used to AdvertisePoints of Interest Reached. NATIONALGALLERY OPEN FREE K)am till DuskSundays 2-0 Dusk TRAFALGAR SQUARE • AND CHARING CROSS STATIONS FEW ELECTRIC or steam railroads in this country-carry out the transportation m


. Electric railway journal . LADY, Lady, shopping—Rather late youre stopping!Cant you get your shopping doneTill the evenings well begun? Lady, Lady, hunting Half a yard of bunting— Cant you search that bargain store Twixt the hours of ten and four? April 30, 1921 Electric Railway Journal 817 More of Londons Merchandising Picture Talks Attractive Colored Posters Used to AdvertisePoints of Interest Reached. NATIONALGALLERY OPEN FREE K)am till DuskSundays 2-0 Dusk TRAFALGAR SQUARE • AND CHARING CROSS STATIONS FEW ELECTRIC or steam railroads in this country-carry out the transportation merchandising planof the London Underground System. The accom-panying illustrations show miniatures of some of theposters that have recently been put out to develop newtraffic and to spread out the existing traffic on its of these posters are intended for display in thestations on billboards, while those urging patrons toshop outside the rush hours are for display in the cars. The merchandising idea of selling service is portrayedin these posters in a variety of effective appeals. Take,for instance, the zoo poster with its animal border. Thiscreates an immediate desire to see them alive—hence aride. The same can be said of the museum posters. The ideas in the poster Give Thanks undoubtedlyexpress the feelings of many a manager and operatingman after a period of heavy traffic—but unf


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Keywords: ., bookcentury1900, bookdecade1900, bookpublishernewyorkmcgrawhillp