. Busyman's Magazine, July-December 1907. tening theday when the horseless carriagewill be the universal vehicle of con-veyance. When the automobilefirst made its appearance upon ourstreets and highways its progresswas impeded by the jibes and jeersof those who could not believe thata locomotive running wildly in thestreets would ever be permitted tosupplant the ordinary forms of con-veyance. The popular prejudiceagainst it seemed well nigh insur-mountable. Printers ink, skilfully and per-sistently used, has broken down thisprejudice, and now thousands ofsmoking chimneys mark the indus-trial m
. Busyman's Magazine, July-December 1907. tening theday when the horseless carriagewill be the universal vehicle of con-veyance. When the automobilefirst made its appearance upon ourstreets and highways its progresswas impeded by the jibes and jeersof those who could not believe thata locomotive running wildly in thestreets would ever be permitted tosupplant the ordinary forms of con-veyance. The popular prejudiceagainst it seemed well nigh insur-mountable. Printers ink, skilfully and per-sistently used, has broken down thisprejudice, and now thousands ofsmoking chimneys mark the indus-trial monuments to the genius ofthe modern advertiser. Popular prejudice has been removed and thehuman mind is gradually acquiringthe notion that the automobile isno longer a luxury and a playthingbut a convenience and utility. Not only in mans desires but inhis demand for quality has he beeneducated by advertising. Flourground at the old grist mill on theoutskirts of the village above theold swimming pool made thebread we ate as boys. But now,. Nowadays, no man is content withouta half-dozen pairs. since the flour miller has boughtbig space telling us about purity andcleanliness and grade in flour, webuy a brand. In clothing, we ask for all-wool and voice our suspicions ofmercerized cotton. Advertisinghas educated us and instilled the de-sire for better quality. In canned meats and vegetables,in hams, in tonics—everywhere wetalk wisely of the factors that make 128 THE BUSY MANS MAGAZINE for quality. And all this knowledgeand consequent demand for qualityis due to advertising-. Advertising creates business. Butit does more. It impels a man togreater buying. To buy more, hemust earn more. It therefore in-evitably increases his productive-ness and actually increases thespending power of the public. You remember the many storiesof the country lad, who saw, in apassing train or a chance meeting,the splendor of clothing and sur-roundings of the wealthy man; andhow he silently determined
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