A British c1899 newspaper advertisement for Bovril meat extract . It featured the Bovril Bull and the claim that 'Bovril is the substance of the beef, not the shadow'. In 1870, during the Franco-Prussian War, Napoleon III ordered one million cans of beef to feed his troops. The task went to John Lawson Johnston, a Scotsman living in Canada. Transport and storage being a problem, Johnston created an extract known as 'Johnston's Fluid Beef', later called Bovril, which readily found huge sales in British grocers, public houses, and chemists (for use as a tonic food for invalids).

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Size: 3613px × 5315px
Photo credit: © Colin Waters / Alamy / Afripics
License: Licensed
Model Released: No

Keywords: 1800s, 3, 1900, 19th, 3rd, advert, advertisement, army, beef, bovril, bull, canada, canadian, cansbully, century, conflict, extract, fluid, food, franco, franco-prussian, grocery, health, ii, inalids, john, johnstons, jonston, lawson, meat, napoleon, napolian, newspaper, nineteenth, press, prussian, scot, scotland, scotsman, shadow, soldiers, substance, supplies, tonic, troop, victorian, war