. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . e conduct of our sales, credit • Paner read by E. W. Eiching. salea manac: r for Kerr the fiorist,Houston, Texas, before the Houston Florists Chih, at the .Junemeeting. and advertising, and this policy should be adhered toas closely as possible. This will eliminate considerableinternal and external friction. Kirst: Do not advertise cheap, inferior flowers, plantsor other stock. It is a waste of time and money andinvariably loses for the florist the prestige and reputa-tion fo
. The Florists' exchange : a weekly medium of interchange for florists, nurserymen, seedsmen and the trade in general . e conduct of our sales, credit • Paner read by E. W. Eiching. salea manac: r for Kerr the fiorist,Houston, Texas, before the Houston Florists Chih, at the .Junemeeting. and advertising, and this policy should be adhered toas closely as possible. This will eliminate considerableinternal and external friction. Kirst: Do not advertise cheap, inferior flowers, plantsor other stock. It is a waste of time and money andinvariably loses for the florist the prestige and reputa-tion for vuality that he once held. Fresh, clean, high-grade stock is absolutely essential. Do not misrepre-sent; let truth be the watchword. Second: Vou must have a good sales organization toclose prospective sales created by advertising, a compe-tent force of designers to execute orders as specified,and last, but not least, prompt local delivery and ship-ping facilities. Do not expect advertising to carry theburden of old flowers, poor designing, broken promises,poor salesmanship and late delivery. Too much cannot be. Recent wedding party of Miss Mildred Flick, of the Flick Floral Co., Fort Wayne, Ind. said about the latter. Many are the times when the flo-rists delivery car barely misses running into the rear ofthe hearse. Third: If your credit terms are 30 days, prompt at-tention should be given to past due accounts and col-lection made if possible. Prompt payment of your ownbills will enable you to take advantage of many profit-able opportunities when ready money is not at hand. In comparing mediums I consider their relative valuesas follows, respectively: Newspaper, Show WindowDisplay, Direct Advertising, Picture Slides, Bill Boardand Street Car. In using an appropriation of $3000 I would advise thefollowing application:Newspaper, two leading dailies, morning and afternoon, 18in. each week at 70c $1004 Additional newspaper adv., apply, special Window display 400 Di
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
