. Electric railway journal . but of makingfriends with the editors and leading them to tell whatthey think of the company. The newspapermen arethe ones best acquainted in general with local service,and Mr. Dreier tries to see the company through theireyes. He does not argue with them; he does not damnthem for their sometimes mistaken and wrong criti-cisms ; he simply listens. It is the voice of the publicspeaking, and his first task is to understand the ideaspresented. Any necesary correction can later be soughtin a gradual and tactful manner. Sometimes, of course, the first approach meets wit
. Electric railway journal . but of makingfriends with the editors and leading them to tell whatthey think of the company. The newspapermen arethe ones best acquainted in general with local service,and Mr. Dreier tries to see the company through theireyes. He does not argue with them; he does not damnthem for their sometimes mistaken and wrong criti-cisms ; he simply listens. It is the voice of the publicspeaking, and his first task is to understand the ideaspresented. Any necesary correction can later be soughtin a gradual and tactful manner. Sometimes, of course, the first approach meets withcoldness, even with suspicion. Then Mr. Dreier simplyincreases his efforts to promote friendliness with theeditor. The opening wedge is generally not difficult tofind. Perhaps a recent book on the editors desk givesthe cue to a swapping of literary predilections*; perhapsthey both own the same make of automobile; perhapsthe editor has some office kink, the notice of whichwould bring joy to his heart. A subject of mutual in-. terest is usually quickly found, or a way in which theeditor can be served. The almost certain friendliness, once established, isnot allowed to lapse. When Mr. Dreier returns to hisoffice he writes a sincere letter thanking the editor forthe courtesy and the co-operation shown. The letter is *See Electric Railway Journal of July 21, 1917, page 103.
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