. Florists' review [microform]. Floriculture. 28 The Rorists' Review June 23, 1921. ir Pablished every Tharsday by The Florists' Publishing 600-S60 Oaxton BulldlnK, S06 Sooth Dearborn St., Chicago. Tel., Wabash 819S. Retrlstered cable address, Florriew, Chicago. Entered M second class matter Dec. 3,1897. at the post-ofSce at Chi- cago, 111., under the Act of March 3,1879. Subscription price, a year. To Canada, $; to Europe, $ Adyertlsing rates quoted on request. Only strictly trade ad* yertlslng accepted. n Besults bring advertising. The Beview brings results. The best cust
. Florists' review [microform]. Floriculture. 28 The Rorists' Review June 23, 1921. ir Pablished every Tharsday by The Florists' Publishing 600-S60 Oaxton BulldlnK, S06 Sooth Dearborn St., Chicago. Tel., Wabash 819S. Retrlstered cable address, Florriew, Chicago. Entered M second class matter Dec. 3,1897. at the post-ofSce at Chi- cago, 111., under the Act of March 3,1879. Subscription price, a year. To Canada, $; to Europe, $ Adyertlsing rates quoted on request. Only strictly trade ad* yertlslng accepted. n Besults bring advertising. The Beview brings results. The best customer is not necessarily the largest one; on the contrary, the most profitable customers may be those who pay with greatest regularity. Quality, not quantity, should be our first consideration. Good stock seldom goes begging; poor stock sells well only in case of general shortage. This should be better than the aver- age summer in the florists' business, be- cause a smaller number of people than usual will leave home for the summer. Efficiency is demanded of dollars, now that they are not so easy to get, as much as of employees. Spend your money, to tho cent, where you will get something ' for it. Cut out the nonessentials and the lost motion you have been paying for. To the florist who sees that he is paid the money that is due him and that he gets full value for the money he expends, the business readjustment will not cause embarrassment. To do this, however, he needs unremitting persistence and cease- less care. Possibly florists are not different from other men doing business of corresponding size, but it seems that the greatest need in this trade is for system and manage- ment. Too few florists have adequate office facilities; too few have accurate accounting systems and weakest of. all is the handling of collections and of ac- counts payable. Although one of Bruant's earlier introductions (1887), Beaute Poitevine is today one of the geraniums most in de- mand. It may be th
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
