. Better fruit. Fruit-culture. BETTER FRUIT Pioneer Horticultural Journal of the Pacific Northwest Entered as second-class matter April 22, 1918, at the Postoffice at Portland, Oregon, under act of Congress of March 3, 1879 ^"OLUME XVI Portland, Oregon, July, 1921 Number 1 Fifteen Years With the Fruit Growers ^ I HAT is the future of the box fruit industry in the Northwest? Could one but look ahead with prophetic eye, and see what is in store for us, he would be much sought after, for this question is the paramount one to all fruit growers. Man will suffer much, will bear much, and will h
. Better fruit. Fruit-culture. BETTER FRUIT Pioneer Horticultural Journal of the Pacific Northwest Entered as second-class matter April 22, 1918, at the Postoffice at Portland, Oregon, under act of Congress of March 3, 1879 ^"OLUME XVI Portland, Oregon, July, 1921 Number 1 Fifteen Years With the Fruit Growers ^ I HAT is the future of the box fruit industry in the Northwest? Could one but look ahead with prophetic eye, and see what is in store for us, he would be much sought after, for this question is the paramount one to all fruit growers. Man will suffer much, will bear much, and will hold to the line when ultimate success is guaran- teed, but it takes a big man of strong character to carry on in the face of disappointment and uncer- tainty. When good prices are promised it is not hard to apply ev- ery recommended spray, to culti- vate and fertilize intensively, and to thin adequately, all for the pro- duction of fine and abundant fruit, which will return big profits. But the lean years. There's the rub. There is a general let down after one such, and when several follow one another, planting of new or- chards ceases and care of bearing trees seems not worth while. Then comes the real test of one's faith in the future of one's chosen in- dustry. All this you may say is far from the subject of the title of this ar- ticle, but the reverse is true, for the past and future of any industry are linked irrefutably. The future of today is tomorrow's past. A short resume of the past fifteen years, practically the life of our North- west box fruit industry, may be of interest and profit in attempting to draw therefrom conclusions as to the future, which is the real con- cern of us all. Many growers have pet theories on co-operative selling and buying, By Charles I. Moody of BETTER FRUIT on independent shipping, on the best way to assure proper distribu- tion, and of course, how the sales manager should have sold last year's crop. Unfortunately very few growers have any
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