Canadian grocer July-December 1908 . ggest leaves. Where a goodmany cartons are used in the circle theeffect suggests a sunflower immediate- A circle of boxes is built in the centreof, the floor space where each box is it is changed at least once, and, if pos-sible, twice a week. Remember thatthe possible customer is frequently at-tracted or repelled by a window sees the window before she sees theinterior of your store. It is most im-portant that the outside of your shopshould be made inviting in every you meet a person you lookfirst at his eyes. When you meet a teaand cof
Canadian grocer July-December 1908 . ggest leaves. Where a goodmany cartons are used in the circle theeffect suggests a sunflower immediate- A circle of boxes is built in the centreof, the floor space where each box is it is changed at least once, and, if pos-sible, twice a week. Remember thatthe possible customer is frequently at-tracted or repelled by a window sees the window before she sees theinterior of your store. It is most im-portant that the outside of your shopshould be made inviting in every you meet a person you lookfirst at his eyes. When you meet a teaand coffee store, you look first at itseyes—the windows. If the eyes areinteresting and suggest possibilities, youhave a natural desire to know the pos-sessor better. Look to your windows. ELECTRICITY AS AN ADJUNCT. Dont let the item of increased ex-pense stand in the way of your havingelectric fans in your store during thehot-weather season. The overhead fansare best, because they are not so rude?—they are not likely to disturb your. Suggestion for a Sunflower Grocery Window. crowned with a bottle or a jar. In thecentre of this circle of boxes is apyramid of bottles towering up wellabove the floor display. A couple of pyramids—one at eitherSide of the window—are made of car-tons. The background effect is an easyway to lend height to the display in asimple way, entailing very little workand very little stock. CHANGING WINDOW DISPLAYS. If you have a window in your store,study how to get the maximum of ad-vertising value out of it. See to it that customers headgear or disarrange hercarefully dressed coiffure. This maysound like a trivial thing, but it is none •the less important. You will find thatyour lady customer will stay all thelonger if she is made cool and comfort-able^and the longer she stays the moreshe buys—that is, if you or your clerksare good salesmen. Electric fans insummer are quite as necessary as elec-tric lights in winter.—The Spice Mill. OTTAWAS NEW HOTE
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