![](http://www.alamy.com/thumbs/6/AF329CD6-5C33-4F24-947C-3C37A301BFD6/2B031PP.jpg)
Hikifuda are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper. While hikifuda began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.
Size: 5287px × 3727px
Photo credit: © Pictures From History / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: 1906, advert, advertisement, advertising, art, arts, asia, asian, commerce, daikoku, daikokuten, deity, fortune, fukujin, fukurokuju, furushima, god, gods, hikifuda, japan, japanese, kami, lucky, poster, propaganda, religion, shinto, shintoism, shintoist, takejiro, trade