. The American florist : a weekly journal for the trade. Floriculture; Florists. 738 The American Florist. April 21, so successfully done in Cleveland, Co- lumbus. Detroit, St. Paul and in many other cities and towns all over the country. Let the slogan be "Flowers, all ; Cut out the doggerel. "Flow- ers white and flowers bright," Who shall say that one flower is more beau- tiful or appropriate than another? Why is not a plant as appropriate as a flower and even more so; it is a more lasting gift, and for that reason likely to be better appreciated. Tributes for the
. The American florist : a weekly journal for the trade. Floriculture; Florists. 738 The American Florist. April 21, so successfully done in Cleveland, Co- lumbus. Detroit, St. Paul and in many other cities and towns all over the country. Let the slogan be "Flowers, all ; Cut out the doggerel. "Flow- ers white and flowers bright," Who shall say that one flower is more beau- tiful or appropriate than another? Why is not a plant as appropriate as a flower and even more so; it is a more lasting gift, and for that reason likely to be better appreciated. Tributes for the cemetery should be encouraged; many will feel it ttieir duty to visit this last resting place of their loved ones to place a wreath or plant a rose. Should this become the custom, and as the sentiment grows, what a wonderful business will de- velop to fill this demand. Mothers' Day Posterettes. The publicity committee of the Chi- cago Florists' Club has completed ar- rangements with one of America's foremost advertising agencies to pre- pare copy for a full page advertise- ment, with a suitable design incor- porating the theme of mothers and flowers, exploiting Mothers' day. which it is planned to use in one of the lead- ing magazines of the country with a wide-spread circulation. The wonder- ful service rendered by the Florists' Telegraph Delivery will be brought out either in the text or design. There %vill be no signature to the advertise- ment as ...the entire atmosphere is to breathe floral sentiment to the fullest extent and it will be representative of the entire floral industry in America. This national advertising, it is ex- pected, will be made possible by the sales of the committee's Mothers' day posters- and posterettes. If every florist does his share to sup- port this movement, the committee will be able to make this announcement. Millions of the beautiful Mothers' day posterettes should be in circulation— the posters should be in evidence every- where. Use the
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
