Advertising and selling : principles of appeal and response . EXTREMES MEET. •Its only att /rirf»..f type c] peffU This winter weve carriedout the ideas expressed bytheClothierand Furnisher Our suits and overcoatswhile embodying all thenovel features in cut andfabric are in the com-mon-sense, becoming, fash-ionable class. Suits $15 to $40. Ovetcoats $15. to $ Its time to turn thosenegligee shirts out to grass. October is the time for thestiff bosom shirt to be firmin its demands on your atten-tion. We have em in shortbosoms, so now all the olddiscomforts are em. Prices. Unique
Advertising and selling : principles of appeal and response . EXTREMES MEET. •Its only att /rirf»..f type c] peffU This winter weve carriedout the ideas expressed bytheClothierand Furnisher Our suits and overcoatswhile embodying all thenovel features in cut andfabric are in the com-mon-sense, becoming, fash-ionable class. Suits $15 to $40. Ovetcoats $15. to $ Its time to turn thosenegligee shirts out to grass. October is the time for thestiff bosom shirt to be firmin its demands on your atten-tion. We have em in shortbosoms, so now all the olddiscomforts are em. Prices. Unique designs in newfall neckwear. gpecial display now. The Novel If possible, the novelty should be intrinsic, notsimply obtruded as an attention device. In theillustrations given, this latter situation is verylikely to be the case. A good example of effectiveand intrinsic novelty is the assertion made by theadvertisements of 3-in-l Oil: Men shave with 95 PRINCIPLES OF APPEAL AND RESPONSE it. The Brownies, Gold Dust Twins, Sunny Jim,the Herpicide cards, etc., may be cited as attemptsto employ the novelty device for purposes of at-tention. The chief danger in using the novelty incentiveis, of course, that of emphasizing the noveltyrather than the product. 2. COLOR The use of color for advertising purposes de-pends chiefly on the strong and lasting inter-est tha
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Keywords: ., bookcentury1900, bookdecade1910, bookpublishernewyo, bookyear1913
