Practical phrases of show card writing; a complete manual of the best and latest methods of brush and pen lettering with comprehensive color notes embracing all the most appropriate alphabets, abundantly and accurately illustrated with full description of all the materials necessary . erative. Thenumber of brush strokes must be held to a mini-mum, for every stroke requires time. Time use-lessly spent on a card is money wasted. The greater part of show card lettering is whatis called One Stroke lettering, which does notmean that the letter in its entirety is made in onestroke but that each dist
Practical phrases of show card writing; a complete manual of the best and latest methods of brush and pen lettering with comprehensive color notes embracing all the most appropriate alphabets, abundantly and accurately illustrated with full description of all the materials necessary . erative. Thenumber of brush strokes must be held to a mini-mum, for every stroke requires time. Time use-lessly spent on a card is money wasted. The greater part of show card lettering is whatis called One Stroke lettering, which does notmean that the letter in its entirety is made in onestroke but that each distinctive part of a letteris a separate stroke. For instance, the letter E;the vertical stroke is made in one stroke and thethree horizontal strokes likewise. This one strokealphabet is the first to be mastered, which willbe explained to further detail later on in this book. You will offhand think that the round letterssuch as C, 0, S, etc., are the hardest to executebut with a little practice you will find them easierthan the straight lines in lettering. A show card to be really attractive must havea few letters or possibly a whole word in a fin-ished letter such as the Block or Spurred own judgment must be used here as to theproper part to emphasize in this 10 ST. LOUIS SHOW CARD SCHOOL A few words can be said on that matter, how-ever, the vital part of the show card should bebrought to prominence. Do not get your uppercase and lower case letters mixed. Keep theupper case (capitals) where they belong. ALPHABETS USED IN SHOW CARD WRITING The first alphabets to be mastered by the be-ginner are the one stroke letters, both upper caseand lower; see Fig. 1. This alphabet is mainlyused on the ordinary card and in the making re-quires every stroke used in card lettering andshould therefore be practiced first to familiarizethe student with the correct handling of thebrush—the secret and foundation of the business. The lower case, Fig. 2, is about the most prac-ti
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Keywords: ., bookcentury1900, bookdecade1920, booksubjectadverti, bookyear1922
