. Florists' review [microform]. Floriculture. Always Some Novelty Can be Found. like to go to a live store even to buy- flowers for their dead friends. What to do to bring St. Valentine's day to the attention of the public de- pends on the local and individual con- ditions. It may be that the method em- ployed successfully by one florist would not do so well for another, but there are two things practically every store can do and should do—now. Dress the Window. Put in a special St. Valentine's win- dow display. The show windoW is per- haps th« best advertising medium the average florist has;
. Florists' review [microform]. Floriculture. Always Some Novelty Can be Found. like to go to a live store even to buy- flowers for their dead friends. What to do to bring St. Valentine's day to the attention of the public de- pends on the local and individual con- ditions. It may be that the method em- ployed successfully by one florist would not do so well for another, but there are two things practically every store can do and should do—now. Dress the Window. Put in a special St. Valentine's win- dow display. The show windoW is per- haps th« best advertising medium the average florist has; he gets the greater part of his patronage from those who pass his store. Devote a few minutes to studying the window decoration on the preceding page and go and do likewise —better it if you can, and send The Review a photograph. The second thing a large number of stores can do is to advertise St. Valen- tinfe's day in print. A good many flo- rists have ads running regularly in their local papers; let these this week speak of flowers as valentines. Do it now, before it is forgotten. Or call up the local newspaper and arrange for some special ads February 12 to 14. Go as far as yoii like; no ad- vertising money ever is really wasted. Cooperative Advertising. In many cities the retailers have com- bined and have used the cooperative ad- vertising plan. This idea was first sug- gested by The Review, when it called attention to the possibilities of Moth- ers' day, and again when the develop- ment of St. Valentine's day first was urged. The plan is to purchase a con- siderable amount of newspaper space to exploit the St. Valentine's slogan, "Let your valentine be flowers," or some- thing similar, and divide the cost among the florists who participate. In this way a greater quantity of space can be secured and a more effective advertise- ment prepared than if each florist pur- chased the amount of space his con- tribution to the fund would buy and the assistance of gro
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
