. Better fruit. Fruit-culture. CASE "25 Discount Cash Complete $1350-5%?; If We Equipped and Priced as Others Do ^239^-5 Of the 30 medium-priced cars—from $1250 to $1500 —the CASE costs the least. This is the only car that comes completely equipped with Extra Casing, Tire Cover and Extra Inner Tube On Rim, Weed Non-Skid Tire Chains, and Eight-Day Clock. On any other car, men Have to pay extra for all these necessary features. The farmer requires them even more than the man in town. Because you drive in the country six days to his one. You are much more remote from garages and service stat


. Better fruit. Fruit-culture. CASE "25 Discount Cash Complete $1350-5%?; If We Equipped and Priced as Others Do ^239^-5 Of the 30 medium-priced cars—from $1250 to $1500 —the CASE costs the least. This is the only car that comes completely equipped with Extra Casing, Tire Cover and Extra Inner Tube On Rim, Weed Non-Skid Tire Chains, and Eight-Day Clock. On any other car, men Have to pay extra for all these necessary features. The farmer requires them even more than the man in town. Because you drive in the country six days to his one. You are much more remote from garages and service stations. These features, with 5 per cent disco2cnt that we give if cash, amount to precisely $! Add this to the price of any other car in this class, and it costs you more than the CASE "25" complete at $1350. Or deduct it from the $1350 price of the CASE, and this car costs but $, on their basis of equipment. Hidden Values CASE buyers count this low cost an extreme advantage. Yet these cars have never been sold on price. They are winning men everywhere because of the w^ay they are made and the stuff that sin them. These are the "unseen values" in the vita/s of a car. And you must rely upon a maker's ability to build them right. Also his rep?i' taiio?i for enibodyi7ig them. Your Safeguard In both of these respects CASE stands, as you know, without a peer. We have won, through more than 70 years, acknowledged leader- ship as makers of farm power machinery. And motive power is the basis of an automobile. So —when it comes to you, as it must, to rely on the name behind some car^ Remember that CASE means utmost security. * « « * * And remember that CASE cars are sold by our own organization. All over America, and beyond, it handles this car in connection with our other products. Hence we save t/iousands where other makers »llist spend —in selling. And so we spend in many ways for better materials and workmanship. These are ways where otiier


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