. Hardware merchandising 1895 . itsrelative utility and endurance under the twomodes of construction, and, above all, byexisting competition. It is often policy tomaintain the quality of an article a littleabove that of competitors and then cater toa certain trade that habitually buys the generally the question takes the form: Will a reduction in cost and a correspond-ing reduction in the selling price so increasethe numbers sold as to make the net returns greater? In other words, will it pay as wellto reduce the quality and increase the quan-tity as to hold to present conditions ofma
. Hardware merchandising 1895 . itsrelative utility and endurance under the twomodes of construction, and, above all, byexisting competition. It is often policy tomaintain the quality of an article a littleabove that of competitors and then cater toa certain trade that habitually buys the generally the question takes the form: Will a reduction in cost and a correspond-ing reduction in the selling price so increasethe numbers sold as to make the net returns greater? In other words, will it pay as wellto reduce the quality and increase the quan-tity as to hold to present conditions ofmanufacture? Under most conditions theanswer may wisely be, yes. But not whenthe actual efficiency of the article for its in-tended purpose is to any degree must be particularly the case when thearticle is one upon the quality of which thereputation of a manufacturing house largelyrests. A lowering in quality may result ina rapid loss of that prestige which has beenbuilt up by years of maintenance of a A TEN-HOUR DAY. The Bronson & Weston Lumber Co., ofOttawa, have voluntarily adopted the ten-hour day for their mills without reducingthe wages of their employes. This is a step in the right direction, andit will probably soon be seen that the movewill redound to the benefit of the employeras well as to the welfare of the employed. Men who have reasonable hours of laborcan do more and better work in the shortertime they are engaged than can employeswho are compelled to slave for eleven ortwelve hours a day. The best of the announcement is that theBronson & Weston Co. is one of thestrongest in Canada, and their action willundoubtedly result in other lumber-millmen having to follow suit. Thus employ-ers and employes all over the Dominion willbe benefitted. Moreover, this action on the part of thebig Ottawa firm may have additionalweight in view of the fact that one of thepartners, Mr. Bronson, is a member of theOntario Cabinet. Mayhap this move ismade as a
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