The Johnson Treatment, 1966
President Johnson and Louis Martin at the reception for Democratic National Committee Delegates. Red Room, White House, Washington, DC. LBJ's ability to convince others to see things his way, vote for his legislation, serve at his command, and do what he needed them to do is so legendary that there is even a familiar description of his tactics, "the Johnson Treatment". He often used his imposing physical presence (6'4") to grab lapels, jab fingers in chests, wrap his arms on his target, and literally lean on others in order to get what he needed. The Johnson Treatment wasn't always a physical onslaught. He had an innate, often stunning ability to read the personalities of others and immediately understand exactly how to ingratiate himself with them. Louis Emanuel Martin, Jr. (November 18, 1912 - January 6, 1997) was a renowned American journalist, newspaper publisher, civil rights activist and advisor to three Presidents of the United States. Through his pioneering political activism during the civil rights era, he came to be known as the "Godfather of Black Politics." Photographed by Yoichi Okamoto, April 20, 1966.
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