. Florists' review [microform]. Floriculture. Afbil 4, 1012. The Weekly Florists^ Review. '<^^<»^.<#^.'<^.'»l^<*^.<»^.'<^.'-fer»l-fer»>-fef»>-fe^ I I THE RETAIL 1-^^^ FLORIST. »^'i»^.«»^<^^'»^.<#^'^^<'fer»>-fer»>'^r»>-feir») Vr»)'fer»>-^b^)-fef»>' ?ggS A SFBINa WINDOW. t The retail florist's window really is his best advertisement, provided, of course, that his location is such that he gets a showing. It would be use- less for those on little traveled resi- dence streets to spend considerable sums on windows, for the number of people who would
. Florists' review [microform]. Floriculture. Afbil 4, 1012. The Weekly Florists^ Review. '<^^<»^.<#^.'<^.'»l^<*^.<»^.'<^.'-fer»l-fer»>-fef»>-fe^ I I THE RETAIL 1-^^^ FLORIST. »^'i»^.«»^<^^'»^.<#^'^^<'fer»>-fer»>'^r»>-feir») Vr»)'fer»>-^b^)-fef»>' ?ggS A SFBINa WINDOW. t The retail florist's window really is his best advertisement, provided, of course, that his location is such that he gets a showing. It would be use- less for those on little traveled resi- dence streets to spend considerable sums on windows, for the number of people who would see the displays would, jus- tify no more than moderate cost. But the A. W. Smith Co., in Pittsburgh, has a never-ending procession of peo- ple passing its portals and makes splen- did use or the advertising possibilities in its windows. The accompanying illustration, pre- pared from a photograph made through the glass by artificial light, shows a spring window that is typical of their displays. W. A. Clarke, treasurer of the Pittsburgh Cut Flower Co., who recognized the picture as one of inter- est to the trade and sent it to The Review, says: "This display was run- ning three weeks and I never passed it, day or night, that there were not a number of people stopping to look, and in the middle of the day I frequently have seen them three deep in front of the ; The window really is about 20x30, but appears much larger, as the background is a canvas carrying a well executed Holland scene. The foreground is laid out in lawn and beds planted with flowering bulbs. The grass was grown in boxes made special- ly for the work and the bulbs were planted just as the buds were ready to expand, so that the people passing daily could see the garden grow. The display was good for ten days and was then renewed, so that in all it ran three weeks. EFFIOrENOT. Of Both Employer and Employee. To be eflScient is the aim of all em- ployees worthy of the considerati
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Keywords: ., bookcontributorunive, bookleafnumber497, booksubjectfloriculture
