. The American florist : a weekly journal for the trade. Floriculture; Florists. 644 The American Florist. April 19, of stock, set off in blocks, marked sold, and he has to be satisfied with what is left. In the well ordered store, prepared- ness is the watchword of success. All the work that is possible is done in ad- vance so as to relieve the strain of the busy time. A large retail cut flower store in one of the large cities, whose success is often a matter of comment in the trade, has its holiday business so well planned and prepared for, that no extra help except for de- liveries is taken
. The American florist : a weekly journal for the trade. Floriculture; Florists. 644 The American Florist. April 19, of stock, set off in blocks, marked sold, and he has to be satisfied with what is left. In the well ordered store, prepared- ness is the watchword of success. All the work that is possible is done in ad- vance so as to relieve the strain of the busy time. A large retail cut flower store in one of the large cities, whose success is often a matter of comment in the trade, has its holiday business so well planned and prepared for, that no extra help except for de- liveries is taken on, the regular em- ployes with everything conveniently to hand being able to put up and handle the additional orders entirely within themselves. Preparedness saves health, anxiety, money and time. It also adds prestige, and the satisfaction of things well done, which equals more than all the rest together. Window Signs. Neatly lettered cardboard signs or notices, calling attention to che quality or other features of the stock on view, should be a part of every window dis- play. The smartest shops—haberdash- ers, tailors, jewelers, hatters and many others, always have something to say on well gotten up cards; just a few words calling attention to the exclusive style, or the unique coloring, the fact that it is the first offering of the sea- son, etc. The sale-compelling pr'ce is not often omitted; it is there, plain to be seen, and the customer instinctively in his own mind decides whether it is high or low, and is many times agree- ably surprised that such an ai'ticle can be purchased for the money. The man that put a price on his window that a special grade of rose is selling, two dozen for $, will sell many more dozen, and to strangers who may be- come customers, than his competitor down the street, who though he carries the same grade of stock for sale at the same prices, does not advertise the fact. A conspicuous sign with the name of the firm close to the glass at
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
