The American florist : a weekly journal for the trade . i\ingfresh llowirs in the school and in thechurch, and how the most jirogressivebusiness men provided for their pres-ence in the office and In the , eventually, these ideal, but hith-erto little more than imagined condi->tions, through persistent and adroitstriking of the same nail, were drivenhome in the susceiitible minds of thejiublic—and became a fact. Discreet and original advertisementswere also inserted—just prior to eachof- the holidays when the man is think- weii speciall.\- mentioned Inr their ar-tistic enterprise.
The American florist : a weekly journal for the trade . i\ingfresh llowirs in the school and in thechurch, and how the most jirogressivebusiness men provided for their pres-ence in the office and In the , eventually, these ideal, but hith-erto little more than imagined condi->tions, through persistent and adroitstriking of the same nail, were drivenhome in the susceiitible minds of thejiublic—and became a fact. Discreet and original advertisementswere also inserted—just prior to eachof- the holidays when the man is think- weii speciall.\- mentioned Inr their ar-tistic enterprise. Department storeswere Induced to advertise flowers assouvenirs to be given to each purchaseron the special emblem days. And incountless other ways were flowers im-liinged upon the public mind. The result was inevitable, as sureas the crowding out of candles by oil-laiii]is, of oil-lamps by gas, and of gasby electricity. Everyone had flowers,just as everyone has a telephone anda fountain pen. This advertising ad-vanced the price of carnations one-. LILY PONDS AT SAIRMOUNT PARK, PHIAt^ADELPHIA, PA. ing what present he can make to thewoman he loves—reminding him offlowers, the fairest and purest of days, which had special floralemblems, such as McKinley day, day and Mothers day, wereemphasized and the. newspapers gotinto the habit of taking it for grantedthat every one able to do so wouldwear the prescribed flower of the was^as, simple of achievement asit had been for the great restaurants,some years before, to force the publicinto making an all night orgie—withwine at $ per bottle—of electionnight and New Tears eve, both pureproducts of combined and organizedpublicity. Each day that had no emblem wasgiven one—one in season, too, you maybe sure—and Independence day, Laborday, Christmas, New Years, Thanks-giving, Halloween, Lincolns andWashingtons birthdays. May day andMemorial day were added to the list,which had hitherto been ma
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
