. The American annual of photography. LADY AND THE FAN. HARRY D. WILLIAR. 69. STUDIO COUPONS—WHAT SHALL WE DO WITH THEM? By JESSIE ROBINSON BISBEE HE popularity of the fallacy something fornothing is probably as old as humanity. Nodoubt primitive man in some way or other triedto prove its glittering promises real. The worldis still trying the theory out. Pick up any dailypaper and you will find the something for nothing ideaelaborated upon in all sorts of sparkling appeals. How manytimes have you seen advertisements offering everything froma pin to a piano at less than cost ? The average Ameri
. The American annual of photography. LADY AND THE FAN. HARRY D. WILLIAR. 69. STUDIO COUPONS—WHAT SHALL WE DO WITH THEM? By JESSIE ROBINSON BISBEE HE popularity of the fallacy something fornothing is probably as old as humanity. Nodoubt primitive man in some way or other triedto prove its glittering promises real. The worldis still trying the theory out. Pick up any dailypaper and you will find the something for nothing ideaelaborated upon in all sorts of sparkling appeals. How manytimes have you seen advertisements offering everything froma pin to a piano at less than cost ? The average American consumer is eager indeed for any-thing that looks like a bargain—something for nothing, orsomething for less than it ought to be worth. It is not strangethat this national tendency should have an influence upon the^photographic profession. Perhaps its result is most pro-nounced in the widespread coupon system. From the Atlanticto the Pacific, from Canada to Mexico, city studios and smalltown studios alike have used the coupon or ticket plan forstimulating business.
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