Marketing (September-December 1908 & January-December 1909) . acturer secures means ail strong recommendation of his goods tofrom 100 to 500 families, representing 500 to2,500 consumers, ~ The retailer knows most of his customers per-il] sonally, and enjoys their confidence. In ninecases out of ten he is in a position to decide the sale.£\\ For every thousand circulation in one of the?^ MacLean Trade Newspapers, the manufac-turer can indirectly influence the buying of from100,000 to 500,000 consumers.€| Seventy-one subscription men keep circula-tion always up to the minute. The
Marketing (September-December 1908 & January-December 1909) . acturer secures means ail strong recommendation of his goods tofrom 100 to 500 families, representing 500 to2,500 consumers, ~ The retailer knows most of his customers per-il] sonally, and enjoys their confidence. In ninecases out of ten he is in a position to decide the sale.£\\ For every thousand circulation in one of the?^ MacLean Trade Newspapers, the manufac-turer can indirectly influence the buying of from100,000 to 500,000 consumers.€| Seventy-one subscription men keep circula-tion always up to the minute. The Dry Goods Review The Canadian Grocer Hardware & Metal Plumber & Steamfitter Canadian Machinery & Mfg. News The Power House Bookseller & Stationer Printer & Publisher Also Publishers of The Busy Mans Magazine The Financial Post The MacLean Publishing Company T-i , a n -i LIMITED 1 he Largest Commercial MONTREAL Publishing House TORONTO WINNIPEG • fi m \Y/rtJJ LONDON, ENG. NEW YORK m the W°rld CHICAGO 11= =n THE ADVERTISING COLUMNS. SHOW A GREATER INCREASE^DURING THE PASTSIX MONTHS THAN,,THOSE OF ANY OTHERMONTREAL NEWSPAPER THERES A IT OVER! 11= =11 A MONTHLY MAGAZINE published in the interest of CANADIAN ADVERTISERS EconomicAdvertising T. Johnson Stewart, Editor T. J. Tobin, Business Manager Vol 1. Toronto, January, 1909 No. 5 Stanly Tgifllks A Strong Appreciation HO. EDWARDS, advertising manager, CanadianGeneral Electric Company, Toronto, writes: I havereceived several copies of Economic Advertising/tand do not wish to neglect any longer compliment-ing you on the publication. I have noticed a steadyimprovement since the first copy, and will say that the last copy(December) was to my mind one of the most valuable issuesof your magazine that I have yet seen. If advertisers as a wholecould only read and digest the matter contained in the last copy,I feel satisfied that copy-writers would be more in demand, andthat your staff would have to be largely augmented to
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