. Hardware merchandising March-June 1919. GEO. A. McMURTRY CO. Hardware, Stoves, Auto Sundries assd Appliance, This shows a general type of adver-tisement used. The original was 4% byIV2 inches. Seasonable lines are fea-tured with a special section in whichvacuum cleaners or electric washers aretalked about every couple of days. season a display of heaters, and , coal and wood stoves is to beseen in the store. The firm has soldas many as fifteen stoves in one day. The paint department is another sec-tion that is a sales producer. The firmsells quantities of paint to house own-ers,
. Hardware merchandising March-June 1919. GEO. A. McMURTRY CO. Hardware, Stoves, Auto Sundries assd Appliance, This shows a general type of adver-tisement used. The original was 4% byIV2 inches. Seasonable lines are fea-tured with a special section in whichvacuum cleaners or electric washers aretalked about every couple of days. season a display of heaters, and , coal and wood stoves is to beseen in the store. The firm has soldas many as fifteen stoves in one day. The paint department is another sec-tion that is a sales producer. The firmsells quantities of paint to house own-ers, and selis a lot wholesale also to thepainters. Advertising in the newspapersbacked by displays in the windows and inthe store, has brought the sales One of the latest lines to be addedto the stock is electric vacuum cleaners,and by going after business in this de-partment in the same way they havegone after it in electric washers, and other goods, the firm ex-pects to get the same results. April 26, 1919 43. A well arranged window display of tools always carries a strong appeal to a very large percentage ofpeople and will result in direct increases in sales especially from now on when the building season is window display of aluminum goods is also a sales producer and lends itself readily to making an at-tractive showing. • Keep Your Store Windows Attractive Why the Usual Display Makes the Most Favorable Impression When it is Below theLevel of the Prospective Customers Eye — Importance of Always KeepingWindows Clean and Bright and Filled With Seasonable Goods The question of the window base orfloor is an important one. Shall it behigh or low, flat or in graded elevations/It makes all the difference in the worldin displaying goods whether they areproperly shown or not. Some expertsadvise placing goods on the level of theeye. This means that the observerstands with chin horizontal and looks in-to the window and the goods are in linewith h
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