The Zoological Society of London (ZSL) took on a cheeky new challenge , crafting a giant lion’s head from daring hand-painted human bodies to expose the plight of the endangered Asian lion.
The Zoological Society of London (ZSL) took on a cheeky new challenge this morning, crafting a giant lion’s head from daring hand-painted human bodies to expose the plight of the endangered Asian lion. To kick off ZSL’s first-ever pop-up shop, the larger-than-life lion was uncovered and prowled under the iconic arch of Carnaby Street for one morning only, marking the Zoo setting up shop in number 15 of the famous street. The shop, named ZSL Living Conservation, opens on Friday 6 June as part of ZSL’s Lions400 campaign – an ambitious public fundraising project designed to raise £ for the endangered Asian lion. Situated just feet away from the renowned ‘Welcome to Carnaby Street’ arch in the heart of the world-famous shopping destination, visitors will be able to get up-close and personal with ZSL’s conservationists at the ‘Pop-up Conservation’ sessions and hear all about ZSL’s work in the wild, as well as browse the exciting new ranges created especially for the pop-up shop. The Lions400 campaign will include the creation of a new state-of-the-art lion breeding centre and visitor experience at the Zoo, as well as the extension of vital conservation work in the field where only 400 Asian lions are left in the wild. The shop will be open for just six weeks, to find out more about the campaign and events in the pop-up shop visit Photos by Brian Jordan
Size: 2478px × 3623px
Photo credit: © Cpuk / Alamy / Afripics
License: Licensed
Model Released: No
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