Marketing (September-December 1908 & January-December 1909) . Nov., 1908 The Why of the Slate did not impress has not any of thequalities that madeSlater advertising asfamous as the Slaterproduct. The ad-writer simply attempt-ed to crowd the entireencyclopaedia of Slaterperfections into onead. And he failed todo so in an interestingand readable havent thespace to reproduce anymore ads. in thisarticle. But we maysay unreservedlythat Corby whiskeyadvertising is good. The head-lines are injudicious in one ortwo instances, and a clearer comparison between Corbys andScotch or Irish
Marketing (September-December 1908 & January-December 1909) . Nov., 1908 The Why of the Slate did not impress has not any of thequalities that madeSlater advertising asfamous as the Slaterproduct. The ad-writer simply attempt-ed to crowd the entireencyclopaedia of Slaterperfections into onead. And he failed todo so in an interestingand readable havent thespace to reproduce anymore ads. in thisarticle. But we maysay unreservedlythat Corby whiskeyadvertising is good. The head-lines are injudicious in one ortwo instances, and a clearer comparison between Corbys andScotch or Irish, or both, might strengthen the copy. But—ifthe whiskey is as good as the advertising it will do. Strong,reasonable and readable copy about a good Canadian Rye willshatter the faith some good citizens have in imported you seen the Wiser poster? It wont create a prefer-ence for Wisers whiskey. As a matter of fact, it is workingharder than teetotal fanatics for prohibition. It would paythe Wiser people to tear it off the bill boards. T. J. The Sinter Shoe Store CHAS. C. CUIY!«. mj Vonjc He who would be a judge of men must be able to withholdjudgment until certainty takes the place of assumption. If you expect your clerks to be enthusiastic about the storeand the business, see that you give them some reason to will starve to death much quicker than enthusiasm. The trade of the moneyed class is most desirable, but dontget the name of running a store for one class of customers un-less that class is large enough to supply all the business you want. The man who bides his time has been commended a gooddeal, but if you ever watched one of those men who bide their time and succeed in the end, youwait they labor diligently. will notice that while they Nov., 1908 Economic Advertising 35 Advertising Clubs in Canada Their Formation Would Promote a BetterUnderstanding Between the Buyers andSellers of Advertising—An Organization ThatWould I
Size: 1634px × 1529px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1900, bookidmarketing1909toro, booksub
