. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Sales Plans A collection of 333 successful ways of getting I I. ss. including a great variety of practical iliat have been u>ed bv retail merchants ertisc and sell godepartment—the sort to make cash sales over your counter. - Mostreturns for the least outlay is the keynote. Bound ?•cloth, prepaid, $ Send All Orders to The Dry Goods Reporter, Chicago 4G2. The Psychology ofAdvertising By Waller Dill ScoltThough experience is the teacher mostwidely depended upon, experience iswell k

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. The Koester school book of drapes; a complete text book and course of instruction in merchandise draping. Sales Plans A collection of 333 successful ways of getting I I. ss. including a great variety of practical iliat have been u>ed bv retail merchants ertisc and sell godepartment—the sort to make cash sales over your counter. - Mostreturns for the least outlay is the keynote. Bound ?•cloth, prepaid, $ Send All Orders to The Dry Goods Reporter, Chicago 4G2. The Psychology ofAdvertising By Waller Dill ScoltThough experience is the teacher mostwidely depended upon, experience iswell known to be the most expensiveteacher. The Psychology of Adver-tising assists the advertiser in making thegreatest use of his own experience as wellas that of others. Most business menhave sufficient experience, but they areunable to interpret it and make the most ofit. 8vo, half leather, profusely by mail, $

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Keywords: ., bookcentury1900, bookdecade1910, bookidkoesterschoo, bookyear1913