. Cranberries; : the national cranberry magazine. Cranberries. S«SSSSSSSSSSSSSSSS«gS»B»B»Bi85»«««««gBgy^:ff^p,^^. 5SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS3SSSSSSSSSSSSSSS Level the Playing Field The one obvious purpose of product labels should be to inform the public. They should not be printed and glued to bottles and cans for the purpose of market advantage. And that's what Ocean Spray is concerned about regarding the FDA regulation on juice content labeling. Ocean Spray would have to display, let's say, that it uses 15% of its relatively moisture-free, highly acidic cranberry juice in its cranber
. Cranberries; : the national cranberry magazine. Cranberries. S«SSSSSSSSSSSSSSSS«gS»B»B»Bi85»«««««gBgy^:ff^p,^^. 5SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS3SSSSSSSSSSSSSSS Level the Playing Field The one obvious purpose of product labels should be to inform the public. They should not be printed and glued to bottles and cans for the purpose of market advantage. And that's what Ocean Spray is concerned about regarding the FDA regulation on juice content labeling. Ocean Spray would have to display, let's say, that it uses 15% of its relatively moisture-free, highly acidic cranberry juice in its cranberry juice cocktail. On the other hand, the processor of a heavily water-laden juice, which might contain up to 85% water, could say his bottles hold 100% juice, thereby giving him a competitive advantage in the eye of the consumer. In addition, Ocean Spray says, a six-ounce serving of its cranberry juice cocktail contains 100% of the United States Recommended Dietary Allowance of vitamin C. On the other hand, an equivalent amount of the watery juice put out by our aforementioned processor might contain less than 2 percent of the RDA and he wouldn't even have to mention that. So, says Ocean Spray, let's level the playing field. Let's have full disclosure labeling. Let's give the facts on nutrition. And let's state how much juice is in all juice drinks, both those that are diluted and those that are not diluted. Sounds fair. Our sense, however, is that more than one consumer group will say, "We don't care about how much water already is in the juice. We only want to know how much water has been ; All right, then. Why not have full full disclosure? Why not disclose everything that's been added? And then why not also reveal the individual components in the end result—for both diluted and nondiluted drinks? Does this not level the playing field? WOLLSCHLAGER EXCAVATING Dragline Work — All Kinds Also Have Clam & Scalping Buckets Route 1 Nscedah, m 54
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