. Book for florists. Flowers Seeds Catalogs; Bulbs (Plants) Seedlings Catalogs; Vegetables Seeds Catalogs; Trees Seeds Catalogs; Horticulture Equipment and supplies Catalogs. L. H. VAUGHAN. Pres. CARL CROPP, V. Pres. cable address vaughan. chicago carotida. new york New York. 47-49 Barclay St. augharfc SeedStore Greenhouses and Nurseries, Western Springs. III. 601-609 West Jackson Blvd. PHONE: MONROE 0312 ADDRESS ALL MAIL TO DRAWER V. Chicago, Illinois ESTABLISHED 1878 INCORPORATED 1901 DICTATED LETTER ERRORS AND OMISSIONS EXCEPTED ALL ORDERS SUBJECT TO CONFIRMATION CHICAGO LOOP STORE 10-12 W.
. Book for florists. Flowers Seeds Catalogs; Bulbs (Plants) Seedlings Catalogs; Vegetables Seeds Catalogs; Trees Seeds Catalogs; Horticulture Equipment and supplies Catalogs. L. H. VAUGHAN. Pres. CARL CROPP, V. Pres. cable address vaughan. chicago carotida. new york New York. 47-49 Barclay St. augharfc SeedStore Greenhouses and Nurseries, Western Springs. III. 601-609 West Jackson Blvd. PHONE: MONROE 0312 ADDRESS ALL MAIL TO DRAWER V. Chicago, Illinois ESTABLISHED 1878 INCORPORATED 1901 DICTATED LETTER ERRORS AND OMISSIONS EXCEPTED ALL ORDERS SUBJECT TO CONFIRMATION CHICAGO LOOP STORE 10-12 W. Randolph St. Dear Friend: Let us talk for a minute about sidelines. Nearly every store- keeper is thinking about them. Especially in seasonal lines, with high peaks, and low valleys in the sales chart, are side lines de- sirable. They give added sales which are handled with no increased expense in otherwise dull periods. But a florist must be careful about side lines. He is a spe- cialty dealer, in quality goods. Customers come to him for some- thing they cannot get elsewhere and he must have nothing in his store, which will destroy the impression of class. A florist store cannot be a department store. Flowers and the Garden Fit Together Whatever you handle must harmonize with flowers. It must be- long in a flower store. And what does this better than garden sup- plies, seeds, bulbs, insecticides? The modern garden is a flower garden. The florist is a natural source of information about flower growing. Flower buyers in the winter, are often flower gardeners in the summer. And new customers who are attracted by your garden line, will be new buyers of cut flowers when their gardens have frozen up. Read Our Merchandising Section in this Book In the center of this book is an insert printed in 4-colors, in which we list merchandising items, which we recommend for flower stores. We have developed this complete line with florists espe- cially in mind. Seeds, bulbs, grass seeds and su
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Keywords: ., bookauthorhenryggilbertnurserya, bookcentury1900, bookdecade1920
