. Journal of electricity . The best time to advertise the mazda lamp is at night, a fact which wasrealized by the Hanbridge Electric Company of San Francisco and whichresulted in this effective window. The mission here shown is made fromthe lamp cartons painted an adobe color, set in a background of grass sodand ferns. The colorful windows of the Sullivan Electric Company of Modesto, Cali-fornia, are most attractive after they have been illuminated for the tasteful and natural arrangement of furniture and appliances appearsto good effect in the light of fixtures similar to those wh
. Journal of electricity . The best time to advertise the mazda lamp is at night, a fact which wasrealized by the Hanbridge Electric Company of San Francisco and whichresulted in this effective window. The mission here shown is made fromthe lamp cartons painted an adobe color, set in a background of grass sodand ferns. The colorful windows of the Sullivan Electric Company of Modesto, Cali-fornia, are most attractive after they have been illuminated for the tasteful and natural arrangement of furniture and appliances appearsto good effect in the light of fixtures similar to those which would be usedin the home in similar surroundings. Fixtures were meant to be dis-played at night time and noth-ing is more attractive than awell arranged grouping of lampsand wall brackets. The low cur-tain which forms the back-ground for the windows of theValley Electrical Supply Com-pany of Fresno places the entirestore in the In the daytime the interior ofthe store is darker than thestreet and must compete withmany other attractions, but atnight it may be made to standout so that the passerby feelsthat he is standing in the midstof the stock which is so brightlyilluminated. The customer picksout what he will buy tomorrow.
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Keywords: ., bookcentury1900, bookdecade1910, booksubjectelectricity, bookyear
